Structure Beats Magic ← Home
Writing

Practical pieces on structure, knowledge & AI

The recipe, free. Each piece takes one real, working system and shows the method behind it — so you can build your own. Newest first.

Structure Beats Magic

The Vault Is the Data Model

A folder of markdown files doesn't hold a model of my knowledge. It is the model — atomic, self-describing, open, queryable. After 25 years of data modeling, I finally built one for myself, and it works exactly like the enterprise kind.

Structure Beats Magic

The Other Half of Structure: Where Visual Thinking Meets the Data Model

Structure Beats Magic is usually about the invisible half — the model under your knowledge. But structure only pays off when someone can see it. Visual thinking isn't decoration on top of a data model; it's the other half of the same craft.

For knowledge workers

The Data You Never Typed

The most valuable facts about your life are the ones you never wrote down — they're inferred. And you don't need an ontology, a triple-store, or RDF to get them. You need structure and a handful of rules. This is what reasoning actually looks like on your own data.

For knowledge workers

Own the Source, Rent the Interface

Obsidian or Notion is the wrong question. The right one is: which layer is this? One holds your knowledge in plain files you own; the other is a lovely place to look at it. Confuse the source with the interface and you've handed away the thing your whole system depends on.

Structure Beats Magic

A Note on What's Next: Two Publications, and Why

I've spent a career doing one thing under many names: taking something complex and giving it a structure everyone can see. I'm widening where I write about it — here's how, and the sabbatical behind it.

For knowledge workers

The Machine Behind the Method

Seven hundred scattered articles don't become a knowledge engine by accident. They become one because you build the machine — and the machine is the proof.

For knowledge workers

Practice What You Evangelize

If you tell people structure beats magic, your own operation has to be built that way — or the message is hollow. The foundation is the case study.

For knowledge workers

Content-to-Training

Zettelkasten, arrived at its conclusion: when your knowledge is stored as reusable units, one body of work becomes an article, a course, and a talk — without ever rebuilding it.

For knowledge workers

Find the Essence First

Structure and deliberate get the credit. But essence is the drive underneath both — the thing that decides what deserves structure and what's worth choosing at all.

For knowledge workers

When Something Goes Wrong, Give It a File

A refused refund, a broken tap, a subscription that came back from the dead. The vault doesn't stop things going wrong — it stops them getting lost, and it learns from each one.

For knowledge workers

The Week That Plans Itself

Planning ahead, closing the day, and reading back what actually happened — three moves an AI can run for you, but only if the structure underneath is real.

For knowledge workers

Structure Beats Magic at Every Scale

A knowledge worker and a billion-dollar company reach for the same move: don't bolt AI onto what you have — rebuild around clean blocks an intelligence layer can compose.

For knowledge workers

Give the Recipe, Sell the Kitchen

Publishing your method for free doesn't give away the business — it is the business. The recipe is the ad; the kitchen is the work.

For knowledge workers

The Image-Integrity Gate: I Caught My Own Site Faking It

My site argues that structure beats magic. Then it published AI images with gibberish text and the wrong brand colour — magic, unchecked. The fix wasn't a better generator. It was a gate.

For knowledge workers

Your Notes Are Brain Cells

Stop thinking of your notes as a filing cabinet. Think of them as neurons — small, single-purpose, wired together. Once you do, everything about how to build a second brain falls into place.

For knowledge workers

Why Structure Beats Magic

The name is a claim: a clear system beats a lucky flash of genius — in writing, in music, and most of all in what you get out of an AI.

For builders & teams

The Trip That Plans Itself Around Everyone (Structure, Applied to a Job)

I built a trip planner for me and my sister: interests in, anti-interests out, a plan ranked by what we actually like, filtering the 642 places we've already been. It ran two real trips — 8 days in Sicily, 18 in the Verdon. Then it hit me that this is somebody's job — and most people do it in their head, badly.

For builders & teams

Skills Are the Unit That Compounds

Every time you open a fresh chat and re-explain how you like things done, you're paying the same tax twice. I stopped — by turning the explanations into skills. I now have 82 of them, and they're the reason the AI gets more useful every month instead of resetting to zero.

For knowledge workers

See Your Life on a Timeline (Making the Structure Visible)

A structured life is queryable — but a query is a list, and a list doesn't make you feel anything. The moment I asked Claude to draw my timeline instead of listing it, the structure I'd been building for years suddenly became something I could see. Here's how to turn a well-shaped vault into a picture.

For builders & teams

Prompts, Skills, Plugins, MCP — Which Tool, When

By now you know what a skill is and how to build one. But a skill is one option among four, and reaching for the wrong one is how people either overbuild a one-off or underbuild something they'll repeat forever. Here's how I actually decide.

For knowledge workers

Maps Beat Search (For You — and for the AI)

When your vault is small, you search. When it's large, search starts failing you — and it fails the AI too. The fix is older than search: a map. A hand-made Map of Content isn't just navigation for humans. It turns out to be the single best thing you can hand an AI to make it find the right notes instead of guessing.

For knowledge workers

I Wired Twenty Data Sources Into My Daily Notes (And My AI Reads Them)

A daily note that you have to fill in by hand is a chore you'll abandon by February. So I stopped filling mine in. Twenty-odd data sources — mail, calendar, banking, location, photos, reading, health — write it for me. Here's the actual machinery, not the pitch.

For builders & teams

Do Your Tags Even Help the AI? (I Checked My Own Vault)

Everyone tags their notes. I assumed it made my AI assistant faster at finding things. Then I actually measured it across ~17,000 files — and found that for the AI, the tags were mostly doing nothing the structure wasn't already doing.

For builders & teams

Build Your First Skill: The Anatomy, Start to Finish

Skills are the unit that compounds — so this is the part where I hand you the recipe: the actual anatomy of a working skill, so you can build one today. I'll show you a real one from my own system, line by line.

For knowledge workers

Bring Your AI Chat History Under Structure

You've had thousands of conversations with AI. They're sitting in an export file you'll never open. I take the messiest pile I own — 2,799 ChatGPT conversations and every Claude thread — and route them onto my calendar so they stop being a graveyard and start being a timeline that summarizes itself.

For knowledge workers

Your Trips Are Already Structured Data (You Just Haven't Queried Them Yet)

Part 1: I turned ten years of daily notes and 1,128 photos into a curated trip database — without writing a single new trip report.

For knowledge workers

Your Photos Are Already a Map (You Just Can't Query Them Yet)

I turned 155,000 photos into a queryable, geo-indexed library. The work wasn't taking pictures. It was reading the metadata I already had.

For knowledge workers

Your Bookshelf Is Already a Knowledge Base (You Just Can't Query It Yet)

I turned 271 books I own into 13.8 million words of queryable text. The work wasn't reading. It was extraction.

For knowledge workers

Stop Prompting, Start Directing: Claude for Your Vault

I read 120 'AI tips' infographics so you don't have to. The good ones all say the same thing — and it isn't a prompt trick.

For knowledge workers

A Planner That Knows Where You've Already Been

Part 2: The same structured trip data that fed my sister's site also tells me where to go next — scored by what I love, what I'd never touch, and what I've already worn out.

For builders & teams

A Brain That Publishes Itself

One source of truth in a database, a website derived from it at build time. No CMS, no runtime database, no drift.

For knowledge workers

Zettelkasten 2.0: Let the AI Do the Labor, Keep the Judgment

Manual Zettelkasten died of one disease — labor. The AI age cures exactly that disease, if you keep the one job only you can do.

For knowledge workers

What You're Not Is Also Who You Are

The personal companion to the anti-interests system: the same list of noes, but about you — identity by subtraction, and the focus on the other side. The via negativa of attention.

For knowledge workers

The PKM-and-AI Dividing Line — and the Third Position Nobody's Taking

The two biggest names in PKM both bet on AI in 2026 — in opposite directions. Both are half right. The missing word is the same one missing from every 'data + AI' pitch.

For knowledge workers

The Filter You're Missing: Why Your System Needs Anti-Interests

The systems piece: give your AI a veto list — the 'NOT' clause every personalization pipeline is missing. (Its companion, What You're Not Is Also Who You Are, is about what that list does to you.)

For builders & teams

Governing What Your AI Can Touch

An agent with access to your whole machine is a power tool with no guard. Here's how I put the guard back — permissions, an SSRF you didn't know you had, and one rule that keeps the guard from becoming the problem.